| The 2008 Olympic Games took place in August in | | | | Many sporting events have been available to satellite |
| Beijing China. Satellite TV provided outstanding | | | | subscribers in an interactive form. The interactive |
| premium coverage of the events. NBC was the host | | | | programs draw the viewer into the events and keep |
| of this interactive delight. | | | | them coming back for more. The Olympics was no |
| Satellite TV subscribers had the opportunity to view up | | | | exception. Satellite TV and NBC Universal developed a |
| to 1700 hours of Olympic coverage. High-definition | | | | stunning interactive display to bring information to |
| enthusiasts were delighted that over 800 hours of the | | | | viewers at the touch of a button from their remote |
| Olympics were broadcast with stunning clarity of HD. | | | | control. Viewers had the ability to scroll through the |
| Subscribers with a DVR were able to schedule | | | | schedule of events, view medals earned by country, |
| recordings of the Olympics. | | | | or enjoy a little bit of trivia. |
| Satellite TV customers were able to catch up on all | | | | This presentation of the Olympics engaged the whole |
| the events they may have missed using NBC | | | | family in sports events. The next best thing to having |
| Universal's Olympics on Demand offerings. Over 500 | | | | been in Beijing personally was sitting in the comfort of |
| titles were available to on Demand users for the | | | | your theatre room chair viewing track & field on |
| Olympics. Subscribers have thousands of movie, TV | | | | your large screen HDTV. The summer Beijing Olympic |
| and other titles available for download to their DVRs. | | | | Games contained a big variety of games including |
| Olympics coverage included previews and profiles on | | | | some lesser known favorites such as Archery, |
| athletes along with the games themselves. Viewers | | | | Equestrian, Canoe/Kayak Slalom, Judo, Fencing, and |
| were able to watch these programs in either standard | | | | even Taekwondo. |
| def or high-def. | | | | |