| You and your team derived a perfect business solution | | | | Sales and Marketing executives decide the company |
| that was absolutely going to yield 40% ROI (Return on | | | | will compete in. |
| Investment), increase shareholder value, and guarantee | | | | Cocksman. The Cocksman stands for the frontline |
| a nice bonus at year's end but, for some reason, the | | | | managers setting the pace and providing immediate |
| expected results aren't happening. So, what's going | | | | feedback to employees and upper management. |
| wrong? | | | | Rowers. The rowers in the boat characterize the |
| As with any complex business plans, you need a nice | | | | people or employees in the organization. Deciding how |
| balance between people, processes and tools. It is | | | | many rowers you need, and what kind of attributes |
| crucial, though, that the business initiative be brought | | | | (like transferable skills) they need is critical to success |
| down to the everyday employees' level so they can | | | | of the business. |
| understand their role within the larger picture. | | | | Rowing. The team rowing in sync signifies the business |
| With that in mind, using an "everyone mans" analogy to | | | | process. If the team is out of sync, the speed or |
| simplify your intricate business strategy into an easy to | | | | direction of the boat will be hindered and most certainly |
| understand language can generate significant | | | | veer off course, |
| improvement in employee relations, understanding and | | | | Oars. The oars symbolize the tools required to |
| engagement. Consider using this business is a Row | | | | efficiently and effectively run the race (business). |
| Boat analogy: | | | | Other boats. What is a race without competition? The |
| Boat. The boat represents the entity as a whole. The | | | | other boats represent the businesses competition. |
| boat needs to be able to float (i.e. financially stable). | | | | Finish Line. The finish line embodies the team reaching |
| Water. The water around the boat epitomizes the | | | | its goal. |
| current market conditions and, for the most part, is out | | | | Executives and managers that breakdown their |
| of the control of the organization. | | | | business plans into simple to understand analogies |
| Steering and Directing. The steering corresponds to | | | | energize their employees grasp on how they fit into |
| upper management. The company Mission Statement | | | | the grand scheme of the business. In short, they buy-in |
| and STRAP (strategic long term planning) denote the | | | | into their role within the company that leads to |
| direction. | | | | employee engagement which is one of the |
| Race. The race stands for business channels the | | | | commonalities of highly successful businesses. |